Last updated and effective: February 7, 2024
Information We Collect
As you use our services, we collect certain information about you and the services you use. The information we collect falls into three different categories: (1) information you give us; (2) information we collect from you automatically when you use our services; and (3) information we collect from other sources.
Information You Give Us
We collect information you give us when you use our Services. Some examples of using our “services” are when you visit one of our stores, visit one of our websites, create a SERV account, buy a gift card online, or participate in a survey or promotion. The information you give us may include your first or last name, username, password, email address, postal address, phone number, financial account information such as a credit card number, birthday, city of birth, demographics information, and any other information you choose to give us.
Information We Collect When You Use Our Services
When you use our Services, we may collect information about the Services you use and how you use them. This information includes:
- Purchasing Information – We may collect information about the products you buy, including where you buy products, how frequently you buy products, and the rewards earned due to a purchase.
- Device and Website Use Information – When you install one of our mobile applications or use a computer, tablet, smart phone or other device to access our websites or purchase products or services via our online properties, we may collect information about the device and how you use it.
Location Information – When you use a smart phone or other mobile device to access our Services, use a computer to access our website or use our mobile application, we may collect information about your physical location.
We may combine this information with other location-based information, such as your IP address and billing or postal code, to give you information about stores near you and to provide you with other services on your mobile device. We share your location information only with companies that help us provide you with services and help us understand how the services are being used. If you want to opt out of the collection of this location information, please see the section below
- In-Store Camera Information – We use cameras in stores to keep employees and customers safe and to look for ways to improve our customers’ experiences. We do not use these cameras to identify people except when necessary for security reasons.
Information We Collect From Other Sources
We also collect information that is publicly available. For example, we may collect information you submit to a blog, a chat room, or a social network like Facebook, X (formerly known as Twitter) or Google+. We may also collect information about you from other companies and organizations. By gathering additional information about you, we can correct inaccurate information and give you product recommendations and special offers that are more likely to interest you.
How We Use the Information We Collect
We may use the information we collect about you in a variety of ways, including:
- to process your purchases of products and services;
- to communicate with you about orders, purchases, services, accounts, programs, contests, and sweepstakes;
- to respond to your customer service inquiries and requests for information;
- to post your comments or statements on our websites;
- to send you personalized promotions and special offers;
- to inform you about our brands, products, events, or other promotional purposes;
- to maintain and improve our sites and the products and services we offer;
- to detect, prevent, or investigate security breaches or fraud; and to maintain appropriate records for internal administrative purposes.
How We Share the Information We Collect
We may share your information in the following circumstances:
- When We Work Together – We may share the collected information between SERV LLC, its subsidiaries, and affiliated companies for proper management and analysis and decision making, including decisions regarding the expansion and promotion of our product and service offering, order or customer request fulfillment, and for use by those companies for the other purposes described in this Policy.
- When We Work with Service Providers – We may share your information with service providers that provide us with support services, such as credit card processing, website hosting, email delivery, location mapping, postal mail processing and delivery, and analytics services. We require the companies to refrain from collecting, using and disclosing your information except when they are performing work for us or when the disclosure of your information is required by law.
- When We Work on Business Transactions – If we become involved with a merger or another situation involving the transfer of some or all of our business assets, we may share your information with business entities or people involved in the negotiation or transfer.
- When Sharing Helps Us Protect Lawful Interests – We may disclose your information if we believe that the disclosure is required by law, if we believe that the disclosure is necessary to enforce our agreements or policies, or if we believe that the disclosure will help us protect the rights, property, or safety of SERV or our customers or partners.
- When We Share with Other Companies for Marketing Purposes – We may share your information with service providers to use your information to provide you with promotions and special offers. We also may share anonymous, aggregated statistics about your use of our websites and services with other companies.
- When You Give Consent – We may share information about you with other companies if you give us permission or direct us to share the information.
- When the Information Does Not Identify You – We may share your information in a way that does not directly identify you. For example, we may combine information about you with information about other people and share the combined information in a way that does not link your information to you.
- When You Post on Our Websites – If you post information on a blog or another part of our websites, the information that you post may be seen by other visitors to our websites, including your post information and your user name.
How We May Allow Others to Collect Your Information
When you use our websites or other Services, we may allow third parties to collect information about you by setting their own cookies, web beacons and other similar technologies on our websites. The information collected by third parties may include the type of device, your operating system, your browser, your internet service provider, your domain name, your internet protocol (IP) address, the date and time that you accessed our service, the website that referred you to our website, the web pages you requested, the date and time of those requests, and the subject of the ads you click or scroll over.
We allow third parties to collect this information on our websites for the following purposes:
- To Display Ads for Products or Services – We allow some advertising companies to collect information in order to display ads on our websites that are most relevant to you. These third arties may also collect anonymous information about visitors to our websites to place them into market segments to display ads on other websites believed to be relevant to each market segment. This is known as “online behavioral advertising.” Please see below for more
- To Collect Information on How Our Websites and Services Are Used – We allow certain service providers to use the information collected on our websites and Services to help us learn about our audience and how people use our websites. The companies that use this information for this purpose do not match the information to individual users. In other words, statistical information collected by third parties regarding website usage or performance is not matched or linked to
- To Make the Services of Other Companies Work on Our Websites – We allow companies to use special technologies to make certain parts of our websites work. For example, we allow Adobe to set and enable special cookies that are necessary to deliver video content for Adobe Flash Player. These cookies are called Flash cookies.
Cookies, Web Beacons and Similar Technologies
We and others may use a variety of technologies to collect information about your device and use of our Services. These technologies include cookies and web beacons:
Cookies – Cookies are small data files that are sent from a website’s server and are stored on your device’s hard drive either for only the duration of your visit (“session cookies”) or for a fixed period of time (“persistent cookies”). Cookies contain information that can later be read by a web server. Most web browsers automatically accept cookies, but you can change your browser settings to give you the choice to accept a cookie or reject cookies altogether.
- Website Functionality – Some cookies (considered “strictly necessary”) are required to allow you to access and use our websites. Without these cookies, our websites do not work properly.
- Performance Monitoring – Some cookies (considered “performance” cookies) help us analyze and estimate traffic on our website. They show us how visitors interact with our website, whether there are any errors, which pages are not used often, which pages take a long time to load, which pages users tend to visit and in what order. These cookies do not collect any information that could identify you and are only used to help us improve how our website works and understand user interests.
- User Convenience – Some cookies (considered “functionality” cookies) remember information to save you the trouble of entering information every time you visit or use a particular website. For example, a cookie may remember your username to save you time when you log in to your account.
- Marketing – Some cookies (considered “targeting or advertising” cookies) are used to tailor your experience on our website by controlling the promotions, advertisements and other marketing messages that may appear when you visit or use our website and help us learn which services
you are using and how you are accessing information about us. We may use this information to personalize your visit to a website or to send you relevant promotions.
- Web Beacons – Web beacons are small, transparent images that are embedded in web pages, applications, and emails that are sometimes called “clear gifs,” “single pixel gifs”, “page tags” or “web bugs.” We use web beacons to track the web pages you visit, to test the effectiveness of our marketing, and to find out if an email has been opened and acted on.
Promotional Communication ChoicesYou can opt out of receiving promotional emails, text messages, telephone calls, and mailings by informing us of your preference at the time you sign up for a SERV account, modifying your promotional preferences online in your account’s profile management section, or adjusting your text and notification preferences in your mobile device’s settings or by following the opt-out instructions in the promotional emails we send you. Alternatively, you may let us know that you do not wish to receive some or all of these promotional communications by emailing us at firstname.lastname@example.org, or by writing to us at SERV LLC, 9501 Metcalf Avenue, Overland Park, Kansas 66212. Please note that if you opt out of receiving promotional communications from us, we may still send you non-promotional communications, including emails about your accounts or purchases.
Information Collection ChoicesYou can also make choices about the information we collect about you:
- Location Information – When you use a smart phone or other mobile device to access our websites, we may collect information about your physical location only if (a) “location services” for the mobile application is enabled; or (b) the permissions in the mobile device allow communication of this information. If you do not want us to collect your location information, you can opt out of sharing this information by changing the relevant preferences and permissions in your mobile device
- Flash Cookies – We allow Adobe to set and enable special cookies that are necessary to deliver video content for Adobe Flash Player. You cannot remove Flash cookies simply by changing your browser settings. If you would like to limit the websites that can store information in Flash cookies on your device, you must visit the Adobe website:http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html .
If you want to change your information, cancel your account, or stop us from using your information, please contact us as described in the “Contact Us” section, below. We will make every effort to promptly respond to your request. We will retain your information for as long as your account is active or as needed to provide you services. If you ask us to delete your account, we generally retain and use your account information only as long as necessary to fulfill a business or law enforcement need.
How We Protect Your Information
SERV protects your information using technical, physical, and administrative security measures to reduce the risk of loss, misuse, unauthorized access, disclosure or modification of your information. Some of our safeguards include firewalls, data encryption, physical access controls, and administrative informational controls. When you transmit highly sensitive information (such as a credit card number) through our website or in one of our mobile applications, we encrypt the transmission of that information using the Secure Sockets Layer (SSL) protocol. While we have employed security technologies and procedures to assist safeguarding your personal information, no system or network can be guaranteed to be 100% secure.
We do not intend for our websites or online services to be used by anyone under the age of 13. If you are a parent or guardian and believe we may have collected information about a child, please contact us as described in the section below.
If you are a California resident, you can request a notice disclosing the categories of personal information we have shared with third parties for the third parties’ direct marketing purposes. To request a notice, please submit your request by postal mail to: SERV LLC, 9501 Metcalf Avenue, Overland Park, Kansas 66212. We will make every effort to promptly respond to your request.
This Policy went into effect on the date noted at the top of this webpage. We may update this Policy from time to time. If we make material changes, we will post the updated Policy on this page and change the date at the top of this webpage. We encourage you to look for updates and changes to this Policy by checking this date at the top of this webpage. We will notify you of any modifications to this Policy that might materially affect the way we use or disclose your personal information prior to the change becoming effective by means of a message on this website.
We welcome your questions, comments and concerns about privacy. You can contact SERV Customer Service by postal mail at: SERV LLC, 9501 Metcalf Avenue, Overland Park, Kansas 66212.