At SERV, as Kansas City’s favorite destination for all types of events, we know what it takes to host an event. Among the various essential elements for hosting a successful event, location carries so much importance. It acts as the foundational element upon which the whole event is built. From influencing attendance, guest experience, and the event’s overall vibe, your choice of location as an event planner is critical. Read on as we explore how a location impacts the success of your event space choice, along with covering some key location-related factors to consider when deciding on a location for your event.
How Does A Venue Location Impact An Event’s Success?
Your choice of location as an event planner can influence everything from guest attendance to the overall atmosphere of the event. The right spot can ensure an unforgettable event experience for your guests, while the wrong decision can result in low attendance or logistical problems. Here’s an overview of how location directly impacts the success of your event.
Attendance
You want everyone invited to attend the event. Therefore, the location of the venue you choose for your event will determine how many invitees actually attend. If you select a venue that’s inconvenient or hard to find, attendance may drop. Select a location that offers easy access to all guests.
Guest Experience
A well-located event space is sure to provide guests with a positive experience. If it’s a corporate event, try choosing a place that’s near the workplace. The surrounding area and the overall vibe of the area are also going to influence the overall atmosphere during the event. For private celebrations, it’s suggested to choose a venue that is located in a scenic location that makes everyone feel comfortable and relaxed.
Logistics & Practicality
Location can significantly affect the logistics of your event. For example, if the venue is located far away from hotels, transportation hubs, or other necessary amenities, it can make planning more challenging. On the other hand, if it’s chosen strategically, it can help create a more cohesive atmosphere.
Safety
Safety is one of the most essential elements that you need to care for while choosing a venue location. Choose a venue that’s safe, well-lit, and has necessary access to medical assistance if required. Additionally, the physical structure of the venue should meet all necessary safety codes and should have good parking areas.
Vibe & Atmosphere
The correct location can either make or break the vibe & atmosphere of the event. A venue located in a beautiful, tranquil area would be more suitable for a wedding or a corporate gathering. Similarly, a venue situated in a trendy area would add a sense of excitement to the celebration. To be brief, the location’s environment adds to the overall ambiance of the event, so choose a place that matches your event’s theme so that every guest enjoys the celebration.
Cost & Budget
You likely have a budget in mind for your event space. High-demand venues located in prime locations can cost you significantly while providing the necessary amenities and services. To the contrary, choosing a venue that’s a bit on the economical side would allow you to allocate the extra funds to other parts of the event planning. Maybe you can find a better catering or entertainment option.
Demographics
Your choice of venue must conform to the dynamics of the event. For instance, if you’re hosting a luxury event, an upscale neighborhood would be more suitable. However, if it’s a family-friendly event that you’re planning, you should choose a suburban area with amenities for children as well.
Factors To Consider While Choosing A Location For An Event
Choosing a location for an event isn’t just about convenience; it’s about carefully evaluating the pros and cons of each option to make the best decision for yourself. Here are some key factors you need to consider when evaluating potential locations for your event.
Accessibility
Don’t forget accessibility as a crucial factor when exploring worthy options to host an event. Ensure you consider options that are easily accessible to your guests. Choosing a centrally located venue that’s near main routes would ensure guests never need to travel long distances to attend the event. Also, ensure the venue is accessible to individuals with disabilities, too.
Parking
Many of your guests will be commuting to the event venue on their own, for which they need sufficient parking space. Choosing a venue with limited parking spaces can frustrate the guests, leading to an unfulfilled celebration experience. Either the venue should have ample parking space or be located near parking lots.
Local Amenities
Don’t forget to factor in the value that local amenities such as hotels, restaurants, and entertainment options bring to the event celebration. If your event is planned to span over days, it’s best to have nearby accommodations that make it easier for the guests coming from out of town. Plus, local attractions would also enhance their celebration experience.
Safety
Safety must be at the top of your priority list when planning for an event. Do a bit of research about the venue that would be right for your event and ensure it has proper safety measures in place, like fire exits, security personnel, and emergency response systems. In addition, see if the neighborhood itself is safe and apt for the event to take place, especially if it will take place during the evening or night.
Target Audience
Your chosen location must be convenient for most of your guests, as this will increase attendance and satisfaction. For instance, if you are hosting a corporate event for office professionals, a venue near the office itself would be ideal. On the other hand, family-friendly events would be more successful if celebrated in family-centric areas.
SERV—Nestled In Kansas City’s Heart
At SERV, we offer an entertainment complex that goes far beyond your typical venue. Choosing us from the various event spaces available in Kansas City, you’ll experience entertainment like no other. We seamlessly blend all-day enjoyment, scrumptious food and drinks, pickleball extravaganzas, and live entertainment, not to mention the convenient location we provide for all visitors.
We welcome families of all sizes. Be it a corporate event, birthday party, or milestone celebration, we can cater to all of these special occasions. Contact us to learn more about what special offers we can arrange for you so that your event really becomes a memorable one.